taran

CEO & Co-Founder, Blume

Moderator:

At Future Capital we specialize in CPG, consumer packaged goods and consumer technology in terms of the companies and founders we work with. I am really curious to know more about how you think about and manoeuvre through product development and product innovation, talking to your customers? How are you thinking about the space that you’re currently in?

Taran:

We are in the self-care and personal-care space. When we first started out we were making period-care products and personal-care products and overtime that has really evolved. 

Which expanded our line into skin care products as well and our community and customer base. And now they have come to know us as a beauty brand much to our surprise because we didn't set out to create a beauty brand; some of our biggest retailers are Sephora and Ulta. And so now we find ourselves in what is considered the beauty space which is super interesting.

We started our brand with the mission to change the stat that: 60% of women can pinpoint that their self-esteem plummeted as they went through puberty. So now we are  tying that back to what products we create, like acne treatment and natural deodorant and we really want to create a brand that isn't telling you that you're not enough and that you constantly need to buy products to be better. 

It's really about providing alternatives to what's on the market in a natural and effective way, and trying to be a sustainable brand while also instilling the message to youth as they use these products growing up that real beauty comes from within. And I know that sounds cheesy; wellness is beauty and speaking kindly to yourself is beauty. And that's really what's ingrained in our brand DNA that's why we do things like ‘Meditation Mondays’. So going back to the space that large, I would say that we're seeing a lot of really positive changes in terms of transparency being a big thing for our customer base. Diversity is becoming a lot more of table stakes for brands. I think people are starting to learn the importance of representing the whole community. 

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